Strategic finance essay with word counts no less than 1500

Strategic finance with word counts no less than 1500 - Essay Example Like any other capital budgeting model, CAPM has its own weaknesses and strengths. In order to improve its usefulness, the standard capital asset pricing model has undergone various developments and modifications in the recent past. Since its conception about four decades ago, the Capital Asset Pricing Model has been used widely in applications to estimate cost of capital of firms and evaluate the performance of asset portfolios in companies. This report argues that CAPM has received such a wide support and use in the industry despite its strong assumptions because it provides powerful and reliable predictions about risk measurements and the relationship between risk and expected return. CAPM has several problems which are considered by many as the results of theoretical failures emanating from the strong assumptions of the model (Rubinstein 2006). However, they could also be caused by the difficulties of its empirical implementation. Although these problems are common, it is also understood that other models have their problems too. Therefore, the best model is the one which has proved to be successful in its application. Capital Asset Pricing Model is the model with such wide and successful application becaus e it provides powerful and reliable predictions about risk and returns of a given portfolio of assets. The Capital Assets Pricing Model (CAPM) suggests that the equilibrium rates of return of risky assets in the market have a linear relationship with the market portfolio. CAPM is used to establish a theoretical value of required rate of return of an asset in a diversified portfolio. This takes into consideration the systematic and market risks which are non-diversifiable risks (Rubinstein 2006). The model also considers the markets expected return and the theoretical risk-free assets expected return. CAPM draws from the portfolio theory developed by Harry Markowitz (1959). The formula of calculating expected return of an asset portfolio

Water Resource Challenges Essay Example for Free

Water Resource Challenges Essay Irrigation allows farmers to increase the productivity of land. Food production is an important concern particularly with the ever increasing population thus it is essential that even arid and semiarid lands are utilized. This is only possible through irrigation. Unfortunately, traditional irrigation generally makes inefficient use of water. This involves flooding the land or diverting water through open channels. However, plants absorb only about 40 percent while the rest evaporates into the atmosphere or seeps into the ground. One of the most important innovations in agricultural water conservation is micro irrigation which is also called drip or trickle irrigation. Micro irrigation includes all methods of frequent water application, in small flow rates, on or below the soil surface. Water is distributed using an extensive hydraulic pipe network that conveys water from its source to the plant. Ideally, the volume of water is applied directly to the root zone in quantities that is measured in accordance to the plant’s absorption capacity. Due to the manner in which water is applied by a micro irrigation system, only a portion of the soil surface and root zone of the total field is wetted. An efficiency in irrigation is achieved that result in a significant reduction in water use and even that of fertilizers which can be conveyed through the same system. With water concentrated on the area where it is most needed, it also allows the safe use of recycled water and even water sources with high salt content without danger to the over soil productivity. However, the costs can be prohibitive thus not all are able to install such a system in the farms.

A Fire Alarm System | Engineering Essay

A Fire Alarm System | Engineering Essay It is more prudent to head off a disaster beforehand than to deal with it after it occurs. Fire alarms are one of the most useful ways to avoid fire deaths. A fire alarm system is part of the total security system providing fire protection. Installation of fire alarm system gives rise to numerous benefits such as safety of occupant of a building, reducing loss of property or early notification to fire department. Two hundred years ago, early Americans fire alarms were very creative. The different ways to announce a fire were by blowing whistles, ringing church bells or even shooting guns into the air. Due to the creativeness and inventiveness of early scientists, alarm systems were revolutionized. They were using the telegraph technology [1]. Ensuing decades into the 21st century produces multi-functional community fire reporting methods through wireless transmitter. Consequently, alarm systems were installed in private houses and business for security reasons. The first fire alarm system was created in the year 1658. There was no technology used. The New Yorks first fire department employed eight men. Nightly, the firemen were walking the streets to check for fires. In the 1850s, the Australian created the hand-shaken wooden rattle alarm which awoke people from impending harm. After the creation of the telegraph, forthcoming fire alarms were improved by employing this technology. Using teleg raph technology, in 1852, William F. Channing and Moses Farmer designed two fire alarm boxes with each containing a telegraphic key. With reporting a neighborhood fire, the person cranks the attached handle on the box releasing the key to send out a message of the box number to a central alarm station. Upon receiving the message, the telegrapher at central headquarters sent the corresponding address of the box location to the fire department response team [2]. Consequently, more advance technologies were used to create fire alarm which made the latter more effective in numerous ways. One of the most common types of fire alarm system is the smoke alarm. A smoke alarm is one that uses a smoke detector as a device that detects smoke to activate the alarm system. Although the use of smoke detector as sensing element is mostly used in fire alarm, the latter is not fully effective. According to Journal of Safety Research, improved efforts are needed for the functional use of smoke alarm to saves more lives. To improve the functioning of fire alarms, the type of sensor used must be changed [3]. Sensors play a fundamental role to any measurement and automation application. A sensor is a device that converts a change in a physical condition to a measurable response. One of the most useful types of sensor used in fire alarm is the temperature sensor. A temperature sensor is one that converts heat energy in electrical energy. That is, the temperature scale is calibrated accordingly to a voltage scale. There are several temperature sensors, a few of them are, thermocouples, thermistors and thermostats among others [4]. In most of the electronic circuitry, signals from sensors are processed using a microcontroller. A microcontroller is a small computer mounted on a single integrated circuit. It is divided into different section namely the processor core, memory and programmable input and output peripheral. The different types of microcontroller used are Programmable Logic Device (PLD), Programmable Logic Controller (PLC), Peripheral Interface Controller and the most recent one the Matrix Industrial Automotive Controller (MIAC). The MIAC is an industrial grade control unit which can be used to control a wide range of different electronic systems. Programming the MIAC system is typically done using Flowcode, which is a simple microcontroller language that uses the same principle as flowchart. In this project, a fire alarm will be installed in a chemical laboratory. One of the crucial aspects while working with chemical substances is temperature. The system which will be created will have as main objective to regulate in temperature of the laboratory and in case of fire to activate the fire alarm and its entire component. The system will have as input a temperature sensor which will read the temperature of the room. The signals from the temperature sensor will be used as the microcontroller input. The output of the microcontroller will vary according to the temperature of the room. The three main functions of the microcontroller are to activate the air conditioner system when the temperature of the room is high. Furthermore, at low temperature the microcontroller will activate the heater system. Finally, at very high temperature, that is in case of fire, the system will activate the fire alarm, the sprinklers, close the windows and doors after all occupants of the laborato ry have left the premises. Closure of the windows and doors prevent the exposure of the fire to oxygen and avoiding the fire to expand on a larger scale. 1.2 Aim of the project The aim of the study is to design a system which will be used in a chemical laboratory. In case of very high temperature in the room denoting a fire, the system activates a fire alarm and all its components. Moreover, when the temperature of the room is low the heater system will be activated and when the temperature is high the air conditioner system will be activated. The system will have as input a temperature sensor and the MIAC as microprocessor to process the signals from the temperature sensor and activate the required system as its output. 1.3 Objectives of the Project The objectives of the project are as follows: To understand the structure and operation of the MIAC. To study the flowcode programming technique. To understand how to interface MIAC to the inputs and outputs. To design a program that meets the requirements of the system. To build a model of the system with all its components working accordingly. 1.4 Structure of the report 1.5 Brief Literature Review In the United State (US), most lethal injury that occurs in houses is caused by fires and burns. One of the most persuasive ways to prevent death and injury from fire is by installing a fire alarm. It is an effective method if regular maintenance is done on the alarm system regularly. Statistic shows that 95% of the houses in the US have a fire alarm; there is still a high percentage of fatal injury caused by fire. Due to lack of maintenance of the alarm, the latter tend to be ineffective. According to the finding in the Journal of Safety [3], theres a huge gap between number of smoke alarm present and the number of lives saved in fire tragedy. In order to improve the efficiency of alarm, campaign shall be done to make people aware of the danger if maintenance is not performed regularly. Accordingly, the most vulnerable group of people from fire death is the young children, older adults and the disabled person. Alarm system is an important aspect in processing industry. In industry where products are manufactured in line processing, alarm system plays a fundamental role in alerting the operators that a strange event has occur or equipment is not behaving according to normal conditions. For safe operation of the alarm system, regular alarm assessment is required for alarm management life cycle [5]. Regular assessment provides feedback for fine tuning the system resulting to a good working condition. There are two aspects in fire alarm design. The first aspect, the engineering aspect consist of the designing the alarm generating algorithm. The algorithm can be simple limit checking on a raw process to much complex one such as using machine learning tools for fault classification. The second aspect of the alarm system is the way that errors are notified in order that necessary action is taken at the right time to solve for the problem that occurred. Human Machine Interface [6] is an elemental part in the second aspect. In order to test for the performance of alarm system with respect to the first aspect of alarm design, graphical tools are used. Two graphical tools which are commonly used are firstly the High Density Alarm Plot (HDAP) and the Alarm Similarity Color Map (ASCM). The High Density Alarm Plot is an appropriate tool for visualizing large amount of alarm data of a plant over a selected time range. The HDAP gives a global picture of the alarm system without getting a deeper insight of how the latter works. The HDAP has the capability to identify visual periods of plant instability. By instability we mean the period of time where a high number of alarm is activated simultaneously in a short time period. The Alarm Similarity Color Map (ASCM) is software for graph plotting. There are several steps in plotting the ASCM graph [7]. The steps are follows under the assumption that the co-occurrence of two events follow a homogeneous Poison process and calculate the probability that the number of o verlaps is less than the maximum overlaps calculated for various lag. In most of the industrial system, the aim of the factory is to ensure that operation is run fluidly and without any abrupt interruption. Most modern industries use latest technology to ensure that the work is done correctly and effectively. The latest technologies consist of using sensors to gather information. Sensors are used to communicate the physical and environmental conditions under which the plant is running [8]. Different sensors are installed at various places in the factory to capture the information required. Under normal conditions, the plant shall operate smoothly. On the other hand, when a sensor captures a change in any one of the variables, operators are notified trough an alarm system. An activated alarm system indicates an abnormality in the plant processing [8]. In order to minimize the risk of injury or even death of people inside the plant, the fault should be identified rapidly and remedy actions shall be taken as soon as possible. Using sensors to gather information of the different variable, the running conditions of the factory are monitored thoroughly minimizing the risk that an abnormal behavior goes undetected. In contrast, with small changes in variables being monitored, sensors are prone to capture unimportant events. The slight changes in variables activate the alarm unnecessarily; this is known as nuisance alarm. Nuisance alarm conveys false impression of the true nature of the problem [8]. False alarm contributes to a more stressful working environment thus reducing the performance of operator to response to true alarm. In 1994, 11 minutes prior to explosion in the Texaco Milford Haven Refinery the two operators present at that time had to distinguish, acknowledge and act on 275 alarms [9]. We can conclude that for the proper operation of a factory, it is important to manage the alarm system effectively. There are different approaches to detect faults. Fault detection can be globally classified into two groups, namely model-based and signal processing based. Model based fault detection is more present in areas such as control theory and engineering [10]. Since it is very ambitious to reach precisely a mathematical model in practical situation, the use of model-based scheme is limited. Moreover, it is a tedious task and it is not always sure that the mode will be accurate enough to reflect the practical situation. The most popular fault detection system used nowadays in factories is simple limit checking of a directly measured variable [10]. This system is easy and simple to implement. In spite of its simplicity, the threshold level should be selected properly which directly affects the number of false and missed alarm. A false alarm is one that is raise without the presence of any abnormality in the process [8]. Missed alarm is an alarm that is not raised in the presence of fault [8]. When a wrong threshold level is chosen in the simple limit checking method, it results in greater number of false and missed alarm. When a fault occurs, the alarm systems may not be activated instantaneously. This occurs due to different delays of the system. There are different reasons causing this delay to a system. The different types of delay are network delay, bad implementation delay, sensor failure and data loss delay among others [8]. Moreover, the way the parameters of the alarm system are set can cause also rise the delay time of the system to response to a change in variables. To construct a trustworthy and effective alarm system three performance specifications should be taken into consideration namely false alarm rate, missed alarm rate and detection delay. 1.6 Summary From the information gathered so far, we can deduce that there is a need to research on new types of effective fire alarm system. Since the actual fire alarm systems are not effective as they shall be, an intelligent and practical system will be developed to serve for this purpose. The developed system will be controlled by a Matrix Automotive Multimedia Controller. The proposed system shall successfully deal with fire outbreak and also regulate the temperature of the room.

I am Sam Movie Review Essay -- Film Movie Psychology Essays

"I am Sam" Movie Review 1. Movie Title   Ã‚  Ã‚  Ã‚  Ã‚  I Am Sam 2. Year of Production   Ã‚  Ã‚  Ã‚  Ã‚  2001 (Theatrical) ? 2002 (Home Video) 3. Feature Length   Ã‚  Ã‚  Ã‚  Ã‚  134 Minutes 4. Director   Ã‚  Ã‚  Ã‚  Ã‚  Jessie Nelson 5. Producers and Studio   Ã‚  Ã‚  Ã‚  Ã‚  Director/Producer Jessie Nelson, Executive Producer David Scott Rubin & Producers Edward Zwick, Marshall Herskovitz, Richard Solomon.   Ã‚  Ã‚  Ã‚  Ã‚  New Line Home Entertainment 6. Major Character Cast   Ã‚  Ã‚  Ã‚  Ã‚  Sam Dawson played by Sean Penn   Ã‚  Ã‚  Ã‚  Ã‚  Rita Harrison played by Michelle Pfeiffer   Ã‚  Ã‚  Ã‚  Ã‚  Lucy Diamond Dawson played by Dakota Fanning 7. Brief Synopsis   Ã‚  Ã‚  Ã‚  Ã‚  Mentally disabled Sam Dawson is a single father fighting to keep custody of his daughter Lucy with the help of his pro-bono lawyer, Rita Harrison. 11. Comparative Information   Ã‚  Ã‚  Ã‚  Ã‚  The movie portrays Sam Dawson as a mentally deficient parent. The closest the movie, and any resource on it, came to giving an actual diagnosis of his condition is given by a judge in the film stating ?? you have the mental capacity of a 7 year old.? This movie revolves around Sam fighting for the right to raise his daughter beyond the age of 7. The film also has many sociological aspects that correspond to Sam and his daughter, Lucy?s relationship as well as the effects on them separately.   Ã‚  Ã‚  Ã‚  Ã‚  In the large amount of legal proceedings Sam goes through in the movie, I expected to hear a formal diagnosis or at least a technical term for Sam?s mental capabilities, but there was none. Some of the symptoms portrayed...

Payroll Accounting Chap. 3 Matching and Questions for Review

CHAPTER 3 Matching Quiz E1. Employee’s FICA Tax Rates D2. Form SS-4 H3. Semi Weekly Depositor J4. Taxable for FICA A5. Non Taxable for FICA I6. Self-Employed’s FICA Tax Rates C7. Form 941 B8. Monthly Depositor G9. Taxable Wage Base F10. Form SS-5 CHAPTER 3 Review Questions 1. If the person employs 1 or more individuals for performances of services in the US unless such services or employment are specifically exempt by law. 2. Defined by the common-law relationship of employer/employee 3. If the business has the right to tell a worker how, when, and where to work 4. a person who follows an independent trade, business, or profession.Where they offer their services to the public the following is the â€Å"test†: Hire, supervise, & pay assistants Determine the sequence of their work Set their own hours Work for as many employers as they wish Are paid by the job Make their services available to the public Have an option for profit or loss Furnish their own tools Have a substantial investment in their trade May be dismissed only under terms of a contract 5a. They must collect the employee’s FICA tax on tips that each employee reports. Then deduct the FICA taxes from other wages due to the employee 5b.Employers are liable for their share of the FICA tax on any tips subject to the employees FICA tax 6. After 6 months of consecutive calendar months the sick pay is not taxed. Period off work MUST be consecutive any return to work restarts the 6 month count. 7. They are subject to FICA tax but the employer’s match portion is tax free. 8. YES!!!! The amount of over payment is credited against the employee’s federal income tax for the year. Instructions are given on the Individual Income Tax Return (Form 1040) that explain how the over payment should be treated. So file your taxes John!!! 9a. 3. 3 % 2013-Projected 10. 4% for OASDI 2. 9% for HI b. Usually the net business income of individual as shown in their income tax returns make up their net earnings from self employment for the purpose of the social security act. The max taxable income for an individual is $110,100 for OASDI but for HI the total income is taxable 10. The EIN’s can be obtained directly from the IRS website. No registration is required and the EIN is recognized by the IRS immediately or they can call the IRS or mail or fax the SS-4 (Application for EIN) 11. The requirements are based on the â€Å"lookback† period.The amount of employment tax the employer reported on the quarterly returns for the 4 quarters in the lookback period determines if they are a monthly or semi monthly depositors. Each Nov. the IRS notifies employers weather they will be monthly or semimonthly depositors. 12. Pretty much all employers except those with a $2,500 or less in ? tax liabilities that pay when they file their returns. 13. Generally by touch tone phone, personal computer, or online 14. Generally 3 months of each calendar year 15a. A certain % of the amount of tax required to be reported will be added to the tax. . 5% of the undeposited taxes c. 2% of the amount (if less than $1,250 then penalty is $25 or the amount of the check, whichever is less) Practical Problems A (please see the Excel file for the rest of the problems and then I am mailing in the forms used for problems 3-11A, 3-12A, 3-13A, 3-14A, & 3-15A) 3-15A LO4,5 b. 1. Jan. 182. Feb. 63. Feb. 204. Mar. 65. Mar. 20 6. Apr. 3 3-16A LO5 1. Apr. 15 2. a250. 52505 * 10% = 250. 50 b. 12. 532505 * ? % = 12. 53 c. 3. 712505 * 3% * (18/365) = 3. 7118 days late d. 266. 74 Total Penalty Imposed

Strategic Study on Business Model of Coca

Strategic Study on Business Model of Coca Introduction Background of Coca-Cola Company The Coca Cola Company being one of the most known companies in the world was established in the year 1886. Like most business ventures, the company did not get an immediate success during the first year of its operation having reported a considerable loss. Consequently, Mr. John Pemberton, the inventor of the drink, had to sell the formula of Coca-Cola to recover the losses.Advertising We will write a custom essay sample on Strategic Study on Business Model of Coca-Cola specifically for you for only $16.05 $11/page Learn More He sold the formula to Asa Chandler. By applying his aggressive marketing skills, Asa increased the net sales of the company by 4000% in a span of ten years. Since then, the company has grown to be the most popular company in the world (Hess, 2010). Mission The mission of the company consists of refreshing the world, inspiring moments of happiness and creating value by making a difference in the society† (Goodman, 2009). The company can be considered people oriented as its products are tailored towards the needs of the customers. Vision The Coca-Cola Company has a broad vision which focuses on making the company sustainable in each operation. Its vision is to inspire workers to contribute to the companys success and achievement of goals through employing their maximum efforts. Strategic goals and objectives The company is committed to nurture strong relationships between suppliers and customers. The company aims at maximizing the share ownership over time to enlarge the companys production as well as providing a wider range of production. Its strategy is to manufacture the products locally and market them globally (Goodman, 2009). Business model analysis of Coca-Cola Value proposition The Coca-Cola Company is one of the most recognized multinationals in the global soft drinks industry across the world. The company is steered by its main values which help in making the company and its products satisfy its customers. Its values include integrity, leadership, collaboration, quality, passion and diversity. One of the best value propositions of the company in the economic sector is its affordability of products. A remarkably large number of people today can access and buy the drink regardless of their income or social status, hence, giving it a competitive advantage over its competitors. The company is well known for its brand across the world. All brands of the company are unique in their test and are highly acceptable by customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Core facets of the Coca-Cola business model The Coca-Cola Company has opened its operations across all regions of the world. The company has set up subsidiary firms in over 200 countries worldwide. Therefore, it produces from within the countries and sells the product s internally. This is the main mode of operation which has served the company in a massive way. The company combines these values in their operations, which help in best serving the needs of its customers through continued production of quality brands. The company gives a lot of promotional advantages to its customers, a tactic that gives it an added advantage over its competitors (Coombs Holladay, 2012). The company has an extremely strong brand portfolio, hence, making it possible to explore in detail all the customer’s tastes and preferences. The company has created businesses with several other companies being a strategic move that has helped it capture the hearts of many customers in the world today (Petretti, 2008). The company is also active in terms of running corporate social activities. The company is widely known for sponsoring sporting and other events. Through this, it attains a high sense of publicity. Corporate social responsibility plays a critical role in en hancing marketing activities of the company. Evolution of the Coca-Cola business model Coca-Cola is a long held spirited brand. The evolution of the Coca Cola drink took a drastic turn during the years between 1890 and 1900. During the year 1900, Hilda Clark became the first celebrity to feature in the company’s advertisement. This aimed at making its products popular among the people. In 1906, it developed a new strategy, namely, it created a straight sided bottle which immediately grasped the attention of a number of people in America. In the year 1911, the annual advertising for the company surpassed the million dollar mark.Advertising We will write a custom essay sample on Strategic Study on Business Model of Coca-Cola specifically for you for only $16.05 $11/page Learn More In the year 1914, the company donated a million dollars to a school, hence beginning its social obligations. That gesture proved that the companys success had a positive impa ct on the community (Marshall, 2005). Asa Candler ensured that the commodity is well known by all and sundry in the United States. He subsequently started thinking of advertising the drink outside the continent. As it is today, the company uses a wide range of platforms in enhancing its activities. Among them is extending operations, in different regions, engagement in CSR and observance of quality in its activities (Tuleja, 2008). Conclusion The Coca-Cola Company is a proactive company in terms of its coverage and model of doing business. The success of the Coca-Cola Company has not been attributed to a compelling advertisement and business strategy only. It has also been attributed to the customer’s orientation concept that the management puts ahead of everything else. This forms the reason why the company will likely continue to succeed with its future objectives. Reference List Coombs, W Holladay, S J 2012, Managing corporate social responsibility: A communication approa ch, Wiley-Blackwell, Malden. Goodman, J A 2009, Strategic customer service: managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits, AMACOM American Management Association, New York. Hess, E 2010, Smart growth: building an enduring business by managing the risks of growth, Columbia University Press, New York.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marshall, B 2005, Coca-Cola Company: culture, politics, and history: a multidisciplinary encyclopedia 1 [A D], ABC-CLIO Santa Barbara, Calif. Petretti, A 2008, Petretti’s Coca-Cola collectibles price guide, Nelson Thomson Learning Scarborough, Canada. Tuleja, E A 2008, Intercultural communication for business, South-Western Cengage Learning, Mason, USA.

Independence Day of India Essays

Independence Day of India Essays Independence Day of India Essay Independence Day of India Essay Independence Day of India Respected teachers and my friends, I wish you a happy Independence Day. India became independent on August 15, 1947 A moment comes, which comes but rarely in history, when we step out from the old to the new†¦India discovers herself again. J. L. Nehru On the eve of India’s independence, Pandit Jawaharlal Nehru famous speech â€Å"Tryst with Destiny† marked the beginning of a free India with words symbolizing hope and triumph. India got its independence from the clutches of British rule on 15th August 1947. It was this day when India’s tricolor flag was unfolded by Pandit Nehru on the barricades of the Red Fort at Delhi. Each and every patriotic soul watched with excitement and paid tribute to thousands of martyrs who sacrificed their lives for India’s freedom. The Independence Day of India is a moment of delight and grandeur but to achieve it the nation had to put up a long battle for over two centuries against the British Empire. At last on 3rd June 1947, the last British Viceroy of India, Lord Mountbatten of Burma, declared the separation of the British Empire in India into India and Pakistan. The announcement was made under the terms of the Indian Independence Act 1947. Significance of Independence Day The significance of the Independence Day in the existence of a nation is of greater value. The day is much more than merely celebrating the anniversary of India’s free statehood. On this day India attained a major part of Asian subcontinent’s 562 extensively spread territories besides British owned states. 5th August 1947 symbolizes the victory of Indian patriotism which the nation got after uncertain yet brutal struggle from the repression of the British colonialism. The British, who oppressed India for centuries had primarily arrived to initiate business but steadily captured the entire government of the nation. They educated the Indians and in the process generated enthusiasts who werenâ€⠄¢t hesitant in helping them expanding their regime. Men and women from all over India joined hands and fought for India’s freedom. Many were acclaimed while others contribution went unnoticed. However, praise wasn’t what they desired for. It was the dream of free and autonomous India which motivated them to walk the path of struggle unselfishly. Neither did they battle for their region nor for their natives, but for India and Indians. At the time of growing communal and caste conflicts, it becomes significant to remind us that the people who laid the foundation of free India has always dreamt of an integrated nation. Hence, it is our duty to live and sustain their dreams, the sole reason for which Independence Day in India is observed. It is a day to pay a mark of respect to our saviors because of whom we are breathing an air of freedom which does not have the elements of exploitation and repression. Independence Day celebrations in India Independence Day is considered as a national holiday in India. The arrangement begins a month before the D-day and the roads are embellished with ribbons and Indian flags. Flag-hoisting ceremonies are executed all over India by state governments. However, the chief event is conducted in the capital city of India, New Delhi where the Prime Minister of India unfurls the tricolor at the barricades of Red Fort which receives a salutation of 21 guns, and addresses the nation with his speech. The Prime Minister’s speech holds major importance as it pays tribute to the great souls who sacrificed their lives for nation’s independence and reveals the achievements of the nation during the past year beside discussing significant issues and proposing steps for further growth. A vibrant parade exhibiting India’s cultural multiplicity, emblematic portrayals of the nation’s developments in science and technology, a collaborative parade of India’s armed competencies by the three forces and patriotic skits and dramas by school children are an integral part of the Independence Day festivities. On this day the skyline of the capital city gets sprinkled with innumerable multicolored kites. People indulge in kite flying competitions and children cheer aloud elevating the spirit of the day.

Meaning of Interpreted or Compiled in JavaScript

Meaning of Interpreted or Compiled in JavaScript Computers cannot actually run the code that you write in JavaScript (or any other language for that matter). Computers can only run machine code. The machine code that a particular computer can run is defined within the processor that is going to run those commands and can be different for different processors. Obviously, writing machine code was difficult for people to do (is 125 an add command or is it 126 or perhaps 27). To get around that problem what are known as assembly  languages were created. These languages used more obvious names for the commands (such as ADD for adding) and thus did away with the need to remember the exact machine codes. Assembly languages still have a one to one relationship with the particular processor and machine code that the computer converts those commands into. Assembly Languages Must Be Compiled or Interpreted Very early on it was realized that easier to write languages were needed and that the computer itself could be used to translate those into the machine code instructions that the computer can actually understand. There were two approaches that could be taken with this translation and both alternatives were chosen (either one or the other will be used depending on the language being used and where it is being run). A compiled language is one where once the program has been written you feed the code through a program called a compiler and that produces a machine code version of the program. When you want to then run the program you just call the machine code version. If you make changes to the program you need to recompile it before being able to test the changed code. An interpreted language is one where the instructions are converted from what you have written into machine code as the program is being run. An interpreted language basically gets an instruction from the program source, converts it to machine code, runs that machine code and then grabs the next instruction from the source to repeat the process. Two Variants on Compiling and Interpreting One variant uses a two-stage process. With this variant, the source of your program is compiled not directly into the machine code but instead is converted to an assembly-like language that is still independent of the particular processor. When you want to run the code it then processes that compiled code through an interpreter specific to the processor so as to get the machine code appropriate to that processor. This approach has many of the benefits of compiling while maintaining processor independence since the same compiled code can be interpreted by many different processors. Java is one language that often uses this variant. The other variant is called a Just in Time compiler (or JIT). With this approach, you dont actually run the compiler after you have written your code. Instead, that happens automatically when you run the code. Using a Just in Time compiler the code isnt interpreted statement by statement, it is compiled all in one go each time when it is called to be run and then the compiled version that it just created is what gets run. This approach makes it look a lot like the code is being interpreted except that instead of errors only being found when the statement with the error is reached, any errors detected by the compiler result in none of the code being run instead of all of the code up to that point being run. PHP is an example of a language that usually uses just in time compilation. Is JavaScript Compiled or Interpreted? So now we know what interpreted  code  and compiled code  mean, the question we next need to answer is what does all of this have to do with JavaScript? Depending on exactly where you run your JavaScript the code may be compiled or interpreted or use either of the other two variants mentioned. Most of the time you are ​running your JavaScript in a web browser and there the JavaScript is usually interpreted. Interpreted languages are usually slower than compiled languages. There are two reasons for this. Firstly the code to be interpreted actually has to be interpreted before it can be run and  secondly, that has to happen every time that the statement is to be run (not only every time you run the JavaScript but if it is in a loop then it needs to be done every time around the loop). This means that code written in JavaScript will run slower than code written in many other languages. How does knowing this help us where JavaScript is the only language available for us to run across all web browsers? The JavaScript interpreter itself that is built into the web browser is not written in JavaScript.  Instead, it is written in some other language that was then compiled. What this means is that you can make your JavaScript run faster if you can take advantage of any commands that JavaScript provides that allow you to offload the task to the JavaScript engine itself. Examples for Getting JavaScript to Run Faster An example of this is that some but not all browsers have implemented a document.getElementsByClassName() method within the JavaScript engine while others have yet to do so. When we need this particular functionality we can make out code run faster in those browsers where the JavaScript engine provides it by using feature sensing to see if the method already exists and only creating our own version of that code in JavaScript when the JavaScript engine doesnt provide it for us. Where the JavaScript engine does provide that functionality it should run faster if we use that rather than running our own version written in JavaScript. The same applies to any processing that the JavaScript engine makes available for us to call directly. There will also be instances where JavaScript provides multiple ways of making the same request. In those  instances, one of the ways of accessing the information may be more specific than the other. For example document.getElementsByTagName(table)[0].tBodies and document.getElementsByTagName(table)[0].getElementsByTagName(tbody) both retrieve the same  nodelist  of the  tbody  tags in the first table in the web page however the first of these is a specific command for retrieving the  tbody  tags where the second identifies that we are retrieving  tbody  tags in a parameter and other values can be substituted to retrieve other tags. In most  browsers, the shorter and more specific variant of the code will run faster (in some instances much faster) than the second variant and so it makes sense to use the shorter and more specific version. It also makes the code easier to read and maintain. Now in many of these  cases, the actual difference in the processing time will be very small and it will only be when you add many such code choices together that you will get any noticeable difference in the time your code takes to run. It is fairly rare though that changing your code to make it run faster is going to make the code significantly longer or harder to maintain, and often the reverse will be true.There is also the added benefit that future versions of JavaScript engines may be created that speed up the more specific variant even further so that using the specific variant may mean that your code will run faster in the future without you having to change anything.

Coursework 1 Essay Example | Topics and Well Written Essays - 1500 words

Coursework 1 - Essay Example These funds assist in financing projects that are aimed at the improvement of the social, environmental and economic conditions locally and around the world. GlobalGiving allows donors to find grass root projects of their choice. This consequently increases the probability of donors submitting donations on projects that promote improvement in the economic, social and environmental conditions. Another factor that promotes the attraction of funds from individuals and organizations is the fact that GlobalGiving facilitates the initiation of projects that are specific to the interests of donor organizations and individuals. The projects facilitated by the GlobalGiving organization range from economic development to healthcare and education. Environmental improvement and development is also incorporated in these projects (Daley-harris, 2009, p. 107). GlobalGiving uses programs to help this organization accomplish its mission. This is evident in countries like Cameroon whereby this organiz ation strives to provide equal opportunities in Cameroon through the provision of clean water accessible to children in primary schools. Medical supplies are also provided to hospitals to support the groups that are economically vulnerable. This assists in the provision of medical care for the people affected by HIV/AIDS. GlobalGiving also initiates self-help programs. These programs that mostly target women are aimed at the providing access to microcredit facilities, which enables them to take better care of themselves (Daley-harris, 2009, p. 107). Micro and macro environments The micro and macro environments are the key stakeholders of GlobalGiving. They include the customers, suppliers, distributors and competitors. The environment is considered those factors that the management in the organization does not have control over but have a significant effect on the operation of the organization. The microenvironment is composed of the factors that have the capacity to affect operatio ns such as suppliers, competitors and consumers. In this situation, they include the donors and the beneficiaries. The macro environment consists of factors that are beyond the environmental scope. These factors include world economic trends, political influence and inflation. Therefore, these factors promote uncertainty in the environment. Economic recessions and political threats pose a threat to the operation of the GlobalGiving organization (Daley-harris, 2009, p. 107). S.W.O.T Analysis A S.W.O.T Analysis is a tool used to study a particular organization. The conduction of this analysis assists in the strengthening of an organization through providing a way for self-improvement. Strengths The charity organization Global Giving has many strengths that accounts for the success of the organization. One of these advantages is the establishment of a proper strategic plan. These strategic plans provides put in place allow for the betterment of the organization. The charity organizatio n also has skilled personnel working in the organization. This promotes efficiency and effectiveness in the organization. Another factor that has promoted success in the organization is the fact it has a good collaboration with the government and the private sector (Daley-harris, 2009, p. 108). Weaknesses The charity organization GlobalGiving has its weaknesses. Weaknesses in this charity organizat

Cardiac Tissue Engineering Term Paper Example | Topics and Well Written Essays - 2500 words

Cardiac Tissue Engineering - Term Paper Example The accordion-like, honeycomb, polymer scaffold matches the structural and mechanical characteristics of heart tissues by being directionally dependent. This means that the tissues that were cultivated on the scaffold gave similar electrophysiological responses to those of the native heart. The nature of the scaffold also intrinsically guides the alignment of cultured cells even without electrical stimulation (Engelmayr et al., 2008). Compared to previous scaffolds, this one has mechanical properties that are very similar to those of the native heart.   ‘application of principles and methods of engineering and life sciences toward fundamental understanding of structure-function relationship in normal and pathological mammalian tissues and the development of biological substitutes to restore, maintain or improve functions’ (as quoted in Eschenhagen & Zimmermann, 2005). Tissue engineering employs biological, engineering, and material sciences to replace and improve the function of biological tissues. There are three general strategies used (Langer & Vacanti, 1993): 3. implantation of cells on matrices to the body either in closed systems (where the implants are isolated from other tissues to prevent immune system attack), and open systems where the cells are incorporated into the system. Matrices (or scaffolds) may be created from natural materials or from synthetic polymers. The current techniques involve the production of tissues from donor cells that have been seeded on three-dimensional polymeric scaffolds, then inducing growth of new healthy tissues by culture and implantation of these scaffolds to the chosen organ.  

A critique of the delivery of holistic sustainability and potential Essay

A critique of the delivery of holistic sustainability and potential for its enhancement within the built environment - Essay Example This is in contrast with scales at distinct level construction, which have become a common exercise. By taking into account exactitudes of celebrated and currentdevelopment practice, planners and participants through the interchangesexemplifyingcohesiveviable development are guided through the design stages to mound out a holistic sustainable progress. This requires appropriate weighting of environmental, fiscal and socio-cultural ideals of the community where the urban project is proposed to be implemented (Nijkamp 2007). Environmental impact is of the utmost importance and must be sufficiently assessed because of the existence of multiple regulations protecting the environment worldwide some of which have dire consequences which can bring a construction to a standstill (Stephen 2012). Holistic sustainable construction is rising fast through public awareness and ecological construction technologies are making a halt through (Allacker et al, 2008). These changes raise questions what holistic sustainable development means and how it is being approached and interpreted at different levels. It jeopardies sustainability, which remaining an ampule notion in urban scale. In this operational phase, stakeholders are challenged with the question of what applied holistic sustainability stands for, and how it can be appraised. Urban holistic development remains uncertain. Qualitative and quantitate integrated aspects should be taken into account when contextualizing results on operational sustainability (Nijkamp, 2007). Practical ecological performance needs to be calculated (Kanler, 2007). This helps to recognize sustainability at the urban scale level in relations of all-inclusive impressions. Ecological aspects are divided into six sub-categories; building parameters, materials, energy, water, supra-building scale level and land use mobility and emissions of nuisance. These subcategories are further broken down into

Online Start-Up Plan (MAKING MONEY ONLINE) Essay

Online Start-Up Plan (MAKING MONEY ONLINE) - Essay Example Committed to customer service, the ABC Company will offer its clients the type of service that is courteous as well as punctual. Employees of the company will as well be treated in a proficient behaviour with a satisfying working atmosphere along with fair compensation. The ABC Company wants every customer to feel as though he or she has gotten a first class service at a bargain price. Objectives 1. To offer a extensive variety of commodities at affordable prices 2. To attain a good profit margin during the first year 3. To attain a modest net profit by the end of second year 4. To be a dynamic as well as vocal member of the society, and offer constant re-investment by means of contribution in community actions as well as monetary involvements Keys to Success In order to achieve something and to attract more customers in this business the ABC Company must: 1. Sell an extensive collection of products 2. Offer products and service in a manner that give 100% satisfaction to the customer s 3. Be an dynamic part of the society 4. Promote input from customers The E-Business Model The business model used by the company is affiliate marketing. Affiliate marketing (Lindahl & Rozek, p. 76, 2010) has been a very successful business model and there are many reasons for this. One does not have to have the personal product; there are little funds needed for getting started, and the vendor takes care of all the issues. Another positive part of affiliate marketing is that there are a lot of products and services you can pick from market.  For any interest, passion, or area in which someone has knowledge, there are products and services he can advertise, which makes it more appealing (Lindahl & Rozek, p. 109, 2010).  The first step company should take is to choose a suitable niche. By choosing a niche, it will be much convenient to write articles, web pages, blog posts, as well as other content essential to endorse the product. Therefore, in general it makes a great internet business model. The difficulty is that, like some other online business, it does need a large amount of time as well as dedication to make a start. However, once up and running the attempt is worth it. Nonetheless, as with any business, there is no such option of ‘getting rich quickly’. You are required to put in the time as well as effort in order to start getting benefits (Lindahl & Rozek, p. 76, 2010). Operational Issues Two significant chores facing risk managers are decisions regarding the assessment of loss and risk financing. In the quantification of risk or financial impact, sophisticated risk models can support if the correct efforts, as well as indicators are provided. Loss as well as denial of service will call for a business impact analysis in addition to the development of a network stability plan to correctly measure the potential for financial loss and lessen the severity of such a loss. Other risks will need significant evaluation if public records asso ciated to cybercrime and cyber attacks has been mainly subjective or based on unknown surveys. In addition, estimations of possible losses associated to Internet-based technologies must take into consideration the developing and indecisive universal legal and regulatory setting. Risk evaluations based only on direct revenues from

Strategic Planning (Tourism Focus) Continued Essay - 1

Strategic Planning (Tourism Focus) Continued - Essay Example Masdar City, Masdar Power, Masdar Carbon, Masdar Capital and Masdar Institute (Masdar-b, n.d). This paper will attempt to deal with the company’s Masdar City as this unit is engaged in infrastructural development that lead to the growth of the travel and tourism industry. This unit strives to develop a â€Å"global clean-technology cluster† called Masdar City which is situated â€Å"17km from downtown Abu Dhabi† (Masdar-c, n.d.). Masdar City can be developed as a major tourists’ destination. The company is aiming to develop this city backed with renewable energy and it is well designed with 40,000 residents. The primary essence of the Masdar City is on innovative technologies through R&D. United Arab Emirates (UAE) is now focusing on its tours and travel industry. The UAE Government has aimed to develop its important cities as a popular tourist attraction. For example, in Dubai, the leisure and hotel industry has grown significantly. The travel and tourism industry of Masdar City has a direct competition with Dubai. Moreover, other Gulf countries like Saudi Arab, Kuwait, and Oman etc are also trying to develop their travel and tourism industry. On the other hand, Middle East courtiers like Egypt are major tourist destinations and they are the major competitor of Masdar City in travel and tourism industry (Deulgaonkar, 2011). Tourism and travel industry primarily belong to global market as it targets entire global population. Therefore, the competition in travel and tourism industry is very high. The Masdar is highly respectable company of UAE and it has developed a higher corporate image in the market. The company is a focus-point for the entire nation as it is one the most developed renewable energy company. It has been continuously working for the development of the entire country especially for Abu Dhabi. One of the major tools for the company is its communicational and promotional activities. Its corporate website

Marketing for Financial Services Essay Example | Topics and Well Written Essays - 1000 words

Marketing for Financial Services - Essay Example This research will begin with the statement that Bank AlJazira has launched a new innovative â€Å"Tomouh† programme for a niche community that’s the female Saudi students. Our innovative programme is customised to fulfill all banking and financial needs of students. While studying in schools and colleges, immersed in the task of gaining knowledge for building a strong career, students don’t find any time left to fulfill your banking and investment needs, which our bank, the Bank AlJazira, has recognized well in time particularly for our female students in Saudi Arabia. The need for developing the â€Å"Tomouh† programme has been felt by the bank as our other products don’t satisfy the time schedules of our Saudi students who are very busy and are unable to avail the benefits because of their involvement with scholarship pursuits at their schools and colleges. Students can well imagine the frustration it may cause when the last date of submitting th e fees expires because there are no funds available in their pockets. It could be due to their spendthrift nature or lack of managing their finances. Bank AlJazira is offering a customised programme i.e. â€Å"Tomouh†, which will serve all their instant financial needs. Tomouh "6oumou7" programme is formulated for our Saudi Youth between the age-group of 15-24 years old. They are our star customers availing the privileges of modern Islamic banking services offered by Bank AlJazira. We need to develop a marketing strategy on this programme, the product and services of the programme. Students are our primary marketing sources to know directly from them their response to our new product. We need to organize meetings with the female student community to acquaint them with the features of the product such as uninterrupted access to the bank 24 hours a day without bunking classes! It is possible two-ways – either through our telephone banking services or our online services that students can access from anywhere whether in college, school, home or sitting and passing free time in the canteen. The best part of becoming a customer of Bank AlJazira female customers is that they can remain updated on each and every transaction and that too with total privacy and comfort of operation. Our marketing slogan should advertise our product’s compatibility with the Islamic Sharia Law (Bank AlJazira 2011). The Objective of the Marketing Plan for Financial Services T he objective of our marketing plan is to know the response of the students, how they would react to our novel â€Å"Tomouh† programme as the idea of offering a saving account to the student community has not been availed by other financial organisations in Saudi Arabia. It means our Tomouh programme should not face competition from other financial companies. We should not delay our marketing tactics to impress upon students the needs of managing their financial portfolios and initiate our marketing programmes by meeting female students through seminars for creating awareness on opening saving accounts while studying in schools and colleges so that students take time to fulfill the account opening formalities as soon as possible. We should focus on the feature of customised services being offered to the Saudi students. How they can add or snap any functionality of holding a student saving account that also provides investment solutions to their saved money at Bank AlJazira. If students feel that their spendthrift nature holds them back from saving funds, they can simply deposit their cash in their saving accounts so that when they are in dire need of it, they can withdraw funds to fulfill that need. We need to plan our marketing strategy by allaying the fears in the minds of students that they won’t be crossing the line of Islamic Sharia Law by opening a saving account in our bank. We should convince them that the purpose of the Bank AlJazira behind such an initiative is more social in nature by serving the

Online Start-Up Plan (MAKING MONEY ONLINE) Essay

Online Start-Up Plan (MAKING MONEY ONLINE) - Essay Example Committed to customer service, the ABC Company will offer its clients the type of service that is courteous as well as punctual. Employees of the company will as well be treated in a proficient behaviour with a satisfying working atmosphere along with fair compensation. The ABC Company wants every customer to feel as though he or she has gotten a first class service at a bargain price. Objectives 1. To offer a extensive variety of commodities at affordable prices 2. To attain a good profit margin during the first year 3. To attain a modest net profit by the end of second year 4. To be a dynamic as well as vocal member of the society, and offer constant re-investment by means of contribution in community actions as well as monetary involvements Keys to Success In order to achieve something and to attract more customers in this business the ABC Company must: 1. Sell an extensive collection of products 2. Offer products and service in a manner that give 100% satisfaction to the customer s 3. Be an dynamic part of the society 4. Promote input from customers The E-Business Model The business model used by the company is affiliate marketing. Affiliate marketing (Lindahl & Rozek, p. 76, 2010) has been a very successful business model and there are many reasons for this. One does not have to have the personal product; there are little funds needed for getting started, and the vendor takes care of all the issues. Another positive part of affiliate marketing is that there are a lot of products and services you can pick from market.  For any interest, passion, or area in which someone has knowledge, there are products and services he can advertise, which makes it more appealing (Lindahl & Rozek, p. 109, 2010).  The first step company should take is to choose a suitable niche. By choosing a niche, it will be much convenient to write articles, web pages, blog posts, as well as other content essential to endorse the product. Therefore, in general it makes a great internet business model. The difficulty is that, like some other online business, it does need a large amount of time as well as dedication to make a start. However, once up and running the attempt is worth it. Nonetheless, as with any business, there is no such option of ‘getting rich quickly’. You are required to put in the time as well as effort in order to start getting benefits (Lindahl & Rozek, p. 76, 2010). Operational Issues Two significant chores facing risk managers are decisions regarding the assessment of loss and risk financing. In the quantification of risk or financial impact, sophisticated risk models can support if the correct efforts, as well as indicators are provided. Loss as well as denial of service will call for a business impact analysis in addition to the development of a network stability plan to correctly measure the potential for financial loss and lessen the severity of such a loss. Other risks will need significant evaluation if public records asso ciated to cybercrime and cyber attacks has been mainly subjective or based on unknown surveys. In addition, estimations of possible losses associated to Internet-based technologies must take into consideration the developing and indecisive universal legal and regulatory setting. Risk evaluations based only on direct revenues from

Marketing for Financial Services Essay Example | Topics and Well Written Essays - 1000 words

Marketing for Financial Services - Essay Example This research will begin with the statement that Bank AlJazira has launched a new innovative â€Å"Tomouh† programme for a niche community that’s the female Saudi students. Our innovative programme is customised to fulfill all banking and financial needs of students. While studying in schools and colleges, immersed in the task of gaining knowledge for building a strong career, students don’t find any time left to fulfill your banking and investment needs, which our bank, the Bank AlJazira, has recognized well in time particularly for our female students in Saudi Arabia. The need for developing the â€Å"Tomouh† programme has been felt by the bank as our other products don’t satisfy the time schedules of our Saudi students who are very busy and are unable to avail the benefits because of their involvement with scholarship pursuits at their schools and colleges. Students can well imagine the frustration it may cause when the last date of submitting th e fees expires because there are no funds available in their pockets. It could be due to their spendthrift nature or lack of managing their finances. Bank AlJazira is offering a customised programme i.e. â€Å"Tomouh†, which will serve all their instant financial needs. Tomouh "6oumou7" programme is formulated for our Saudi Youth between the age-group of 15-24 years old. They are our star customers availing the privileges of modern Islamic banking services offered by Bank AlJazira. We need to develop a marketing strategy on this programme, the product and services of the programme. Students are our primary marketing sources to know directly from them their response to our new product. We need to organize meetings with the female student community to acquaint them with the features of the product such as uninterrupted access to the bank 24 hours a day without bunking classes! It is possible two-ways – either through our telephone banking services or our online services that students can access from anywhere whether in college, school, home or sitting and passing free time in the canteen. The best part of becoming a customer of Bank AlJazira female customers is that they can remain updated on each and every transaction and that too with total privacy and comfort of operation. Our marketing slogan should advertise our product’s compatibility with the Islamic Sharia Law (Bank AlJazira 2011). The Objective of the Marketing Plan for Financial Services T he objective of our marketing plan is to know the response of the students, how they would react to our novel â€Å"Tomouh† programme as the idea of offering a saving account to the student community has not been availed by other financial organisations in Saudi Arabia. It means our Tomouh programme should not face competition from other financial companies. We should not delay our marketing tactics to impress upon students the needs of managing their financial portfolios and initiate our marketing programmes by meeting female students through seminars for creating awareness on opening saving accounts while studying in schools and colleges so that students take time to fulfill the account opening formalities as soon as possible. We should focus on the feature of customised services being offered to the Saudi students. How they can add or snap any functionality of holding a student saving account that also provides investment solutions to their saved money at Bank AlJazira. If students feel that their spendthrift nature holds them back from saving funds, they can simply deposit their cash in their saving accounts so that when they are in dire need of it, they can withdraw funds to fulfill that need. We need to plan our marketing strategy by allaying the fears in the minds of students that they won’t be crossing the line of Islamic Sharia Law by opening a saving account in our bank. We should convince them that the purpose of the Bank AlJazira behind such an initiative is more social in nature by serving the

Features of Twentieth Century Literature Essay Example for Free

Features of Twentieth Century Literature Essay 20th century is the age of modernism in literature. 20th centurys literature follows differently from the 19th century literature, because of importance given to presentation of human consciousness and human psychology. As result new narrative techniques like impressionism and stream of consciousness has been introduced, the purpose of whom is to highlight human perception. Impressionism has been adopted by many writers, replacing realism. 20th century is an age of emphasis on inner reality, therefore psychoanalysis and human psychology is an important part of literature. Experience is given structural support by, motifs, myths, and parallel themes. Isolation and, loss of hope in humanity are one of the salient themes of modern literature. E. M. Forster, Joseph Conrad and James Joyce are three prominent writers of the twentieth century, who applied modern techniques and themes in their novels. Human consciousness is an important aspect of 20th century novel. Human, thoughts, feelings and stimulations are much important constituent of the century s fiction. In fact A Portrait of the Artist as a Young Man is like a little world of Stephens mind, which is a result of an evolutionary process. Ulysses can be called the story of thought life of Stephen and Morgan within one day. Stream of consciousness is an emergent technique of 20th century novel, employed to explain human thoughts, feelings and stimulations. Stream of consciousness describes the flow of thoughts and feelings in the mind without a sequence, in other words in natural order.. Used for the first time by William James, Joyce gives new meanings to it by using in his novels, A Portrait, Ulysses and Finnegans Wake . Joyce makes use of stream of consciousness technique In Ulysses Mr Prince dines alone in a restaurant . Joyce takes us to his mind journey; an internal monologue here is the soup, the smoking soup. Be careful that the waiter does not splash me in A Portrait of the Artist as a Young Man Stephens flow of thoughts is revealed when he meets a man besides the bridge. : it must be eleven he thought.. as he turned away he heard a clock somewhere near him he laughed as he heard it as it made him think of Mac Cann. Isolation is an evident theme of 20th century literature. Stephen in A Portrait of The Artist as a Young Man is detached from his world. Stephen is an individual who wants to break free from the barriers of nationalism, religion and society. Stephen is standing apart from his fellows and peers,but he apart from them and in silence, remembered in what dread he stood Experience gets a structural support in modern literature, through parallel themes and use of myths. Ulysses is written parallel to odyssey. A portrait of the artist as a young man has the myth of Daedulus employed in it. In the writing of English fiction, the narrative technique has shifted from realism to a new method of impressionism. The purpose of impressionism is to lay stress on human perception and knowledge. It began from the work of Walter Pater and Henry James to flourish in the hands of, James Joyce, among others. Impressionism is vivid in A Portrait of the Artist as Young Man. Joyce uses impressionism in the epiphanic moment of Stephens life when he comes to know that he cannot repress nature and therefore his natural inclinations. She seemed like one whom magic had changed into the likeness of a strange and beautiful seabird.. : Impressionism is also employed in Joseph Conrads Heart of Darkness, which is a journey from darkness to light for Marlowe. Therefore he perceives things, learns and gets knowledge by interpreting things around him. Conrad employs impressionism for this process. .Near the same tree two more bundles of acute angles sat with their legs drawn up his brother phantom rested his forehead.. Imperialism and colonization is one of the modern themes in 20th century English literature. A Passage to India and, Heart of Darkness throw light on manipulation by man when he is in power. Both works utilize Britains Age of Empire as a backdrop for the narratives and they explore British attitudes and behavior in the foreign locales of the imperial frontier. Ivory has a strong drive for white man and he does not leave any chance to get it. The action of each work takes place against the backdrop of Empire Heart of Darkness has the morbidity and pathos of modern literature, as it shows the gruesome face of mankind. Conrad has lack of hope in the modern man. Therefore Heart of Darkness raises important questions about the development of civilization. The civilized man plays havoc with the surroundings of the jungle, unchecked by rules and regulations. The developed society thus is held questionable. The white man plays a worse role than the barbaric who according to Marlowes observation probably dont even know the concept of time. Heart of darkness is also a journey of self realization, both of Marlowe and Kurtz. Marlowe has a passion for maps since childhood. Maps lead towards new ways and help in exploration. Marlowe explores human self and the rotten truths of colonization during his journey up to the river to meet Kurtz. Heart of darkness has the perspective quality of 20th century literature. Conrad places the narrator inside the action of the story in order to remain impersonal. The narrator has an individual voice he interprets the things in his own way and thus we see a perspective of an individual. Conrad does not project any ideology or theory, but just scans the grim faces of mankind. A Passage to India by E. M. Forster is a novel on colonial rule and differences between the natives and British are revealed. It is a relationship between colonized and the colonizer. It discusses the modern problem of clash between cultures . It is a discourse on the cultural differences between two nations. In A Passage to India, the story of Adela Quested false accusation against the Indian Dr. Aziz ,that he attempted to rape her on an expedition to the Marabar Caves, becomes symbolic of the distortions of understanding and interpretation that can occur between cultures, and of the injustice that inevitably occurs when one people holds power over another . The passage to India is a discourse on the in understandable existence of man. It has the questions about the mans existence which are the feature of 20th century literature. Marabar Caves themselves are an important symbol Their freezing regularity, hard to decipher echo that follows any sound made within them, come to represent the nullity of human action, the meaninglessness of existence. As in all 20th century literature the psychological effect of the colonization is clear in a passage to India. The British people cannot come out of the psychological influence that they are a much exotic race than the Orientals, where as the natives are hostile to them. As a result it ends up that with their given psychologies the two nations cannot unite. Ms Adela quested cannot stand the reality, the real India and her illusion becomes symbolic of the psychological crisis. Ms Moore undergoes a transformation as compared to other English men.

The Death of Alan Turing

The Death of Alan Turing Alan was left with no choice but to subject himself to doses of the female hormone Estrogen in order to check his libido by rendering him impotent. This form of treatment involving chemical castration led to a gynaecomastia or a growth of breasts! He was on probation for a period of one year, with a result that his movements were tracked. Alan was automatically barred from entering the U.S. as he joined the ranks of those who had criminal records. In 1952 the British Government introduced the concept of Positive Vetting or the practice of investigating the character or ability of a person engaged in sensitive work involving state secrets. This had a direct implication in terms of withdrawal of Alans clearance for cryptographic assignments. The government believed in the theory that defined homosexuality as a perversity often characterized by an unstable emotional balance and a mind which can swerve towards indiscriminate perilous acts in moments of tribulation. This meant that homosexuals were easy targets for blackmailers interested in extracting ultra-secretive documents of the state. Alan went to Norway in mid-1952 lured by the prospect of men only dances and was enamoured by Kjell, an attractive Norwegian lad. This highlighted the fact that his spirit remained unbroken and he withstood the trial displaying the same resilience with which he nonchalantly faced the scornful attitude of his peers and tutors at Sherbone. Alan went to Greece for a short holiday in 1953 which raised suspicion and frayed the nerves of security officers. Kjell , his acquaintance from Norway came to visit him but it led to a crisis as they were not permitted to meet each other. It cannot rain forever. Alan continued with an in- depth research in the complex theory of morphogenesis. He now preferred working from home, where he set up a small laboratory with pans of chemical solutions growing weeds, formulating amino acids, studying different forms of marine life beginning with the mono-cellularRadiolariaà ¢Ã¢â€š ¬Ã‚ ¦ The visitor was greeted with an overflowing stack of letters on the latest developments in the fields of logic which physically and metaphorically filled his world! Alan extended his study of mind and matter taking interest in the psychology of the mind. He visited a psycho-analyst Franz Greenbaum who was open to the idea of accepting his sexual instincts as a part of his personality. Alan sought to delve deeper into his own sub-conscious mind and went in for a dream analysis. Dreams they say are a window to the soul. Alan was surprised to note that though his current relationship with his mother was cordial, his childhood mysteriously reflected undercurrents of hostility probably due to a judgmental attitude on Alans failure to meet up with social courtesies. Alan made peace with his past that was marked by being raised with an absentee father who provided for the family but perhaps alienated the kids from himself due to a rigid mental framework.Though Alan falsely accused his brother for a lack of sympathy during his trial, he harbored no ill-feelings in his heart. He genuinely perceived his mother as an ally and a spirit of friendliness perva ded their relationship. Alans probation period ended in April 1953 and he rid himself of the hormonal implant in his thigh which he felt would be effective even after the treatment was completed. Alan enjoyed reading the novel Finistere which described the complexity of a homosexual relationship of a teenage student with his teacher. Homosexuality was a social taboo, a stigma which threatened the morality of society at large. The protagonist in the novel tragically committed suicide as he was pushed to brink by those who questioned the sanctity of his value-system. An escape into the Heaven of Freedom. On the evening of Tuesday 8th June Alan Turing was discovered dead with froth in his mouth, lying beside a half-eaten apple by his visibly devastated housekeeper. He had supposed to have expired an evening before. The coroner concluded that it was a deliberate act of self-annihilation in an impulsive moment as one can expect from people of his type who were believed to possess an unpredictably volatile mindset.The apple had probably been dipped in the deadly potassium cyanide that he often used for his experiments. This venomous potion was enough to guarantee a swift transition from the real to the abstract world.Alan Turing finally reconciled the equation between life and death by using free-will to put a deterministic end to his melancholy often solitary existence.Mrs.Turing true to her religious stance, vehemently denied the possibility that her son could end his life which was a gift from God in this cowardly manner. Alan perhaps displayed his sensitivity to his mothers emotions and did her a service by dramatizing his death to add an element of intrigue and ambiguity. The apple was not analyzed and so there was scope to give Alan the benefit of doubtà ¢Ã¢â€š ¬Ã‚ ¦ His mothers contention was that his unkempt nails and a blatant disregard for cautious hygiene would have led to traces of the cyanide being embedded in them, and this was ingested when he ate an apple which was his daily routine before he retired for the day. The fact that he had theatre tickets purchased for the near future and had even booked the computer lab for the night of 8th June added to the mysterious circumstances of his death that baffled his friends and psychoanalyst alike. Alan Turings cheery disposition masked any thoughts of death that lurked behind his mind. The only factor that takes our chain of thoughts to that end is the fact that he made a new will on the 11th of February 1954 barely three months before his death. The trial was behind him and he faced it with stoic resilience having the courage to speak up and accept the bitter truth rather than resorting to the crutches of hypocrisy. Perhaps the burden of carrying secrets of the state and the sensitive nature of his work infringed upon his personal freedom and this dichotomy seemed too heavy to bear. The social stigma along with the fact that he could be arrested any time for events that made up his past and be turned into a scapegoat on account of social prejudice and condescension were enough to push him to the brink where death was a final escape from the tormenting reality of his life.Alan Turing was cremated on 12th June 1954, in the presence of his mother and brother. Turingsma or the charisma of Turing In June 2009, the British Prime Minister Gordon Brown , made a statement of apology for the tormenting trial to which Turing was subjected, when all his life this extra-ordinary human continued to seek the ordinary pleasures of life. An extraordinarily gifted genius who was denied the adulation and honor he so truly deserved got registered in public memory as a law-breaking criminal! The legacy of Alan Turing pervades our lives when we try to unravel the enigma surrounding the proliferation of life in the biological and the intellectual dimensions of revolutionary inventions. Alan Turing deserves credit for the existence of the innumerable interactive gadgets that lend an illusory effect to our lives, whether its through the online revolution where long distance communication is possible via Skype , or online shopping in a virtual market, online tutoring and even medical consultations that have collectively blurred the line between the abstract and the real. The enigmatic saga of Alan Turing leaves us with a sense of disillusionment and deep regret of this act of betrayal on the part of the Government machinery which rallied around his intelligence at the peak of war and shoved him into the depressive dreariness of criminality for no fault of his. The anomaly really lay not in the realms of the homosexual mind but in the conditional prejudices of society at large. The paradoxical act of self-annihilation from the genius who mastered the art of creation reflects the heavy price a law-abiding citizen paid in a hypocritical, distorted world. The loss is magn ified manifold if we ponder upon the collective loss to humanity on account of the premature end to a genius researcher of his stature. Alan Turing the legendary genius, inspires us to steadfastly persevere till the prize is won and lives on as the epitome of truthfulness and ingenuity in the minds of the future generation. The seeds which sprouted as tiny saplings in the fertile mind of Alan, have today blossomed into a grove and Alans vision of Thinking Machines which simulate the working of the human brain is a now a mundane reality.Computerization and bio-technological research in the area of genetics with special reference to artificial intelligence is indeed the most revolutionary legacy of the twenty-first century. The all encompassing nature of the application of computer-generated programmes and techniques, bring to the fore the eternal validity of Alans pursuits. The domain of Alans research is dynamic and even hundred years after his birth undoubtedly challenges and beckons intellectuals to unravel the boundlessly intriguing capabilities of the modern computer.

Bastard Out of Carolina Essay -- essays research papers

One of the most complex and elaborate characters in Bastard Out of Carolina by Dorothy Allison is Bone. Throughout the story Bone has to live a life where she thinks that she is the leading mystery of the trouble being caused. She has numerous unhappy situations and is in no way self-satisfied with herself. She doesn’t appreciate who she is physically. She constantly thinks she is the most homely and dull person who causes the most inconvenience in the family. This sense of selflessness is mainly due to the physical and sexual abuse brought upon by Daddy Glen, Bone’s stepfather. Unfortunately, the assaults were stretched out over a long period of time, leaving little chance for Bone to recover as an adult if any at all. I decided to take a more scientific approach to discussing Bone’s future as an adult. The most common disorders I feel Bone is likely to face are posttraumatic stress, cognitive distortions, emotional pain, and avoidance, an impaired sense of sel f and interpersonal difficulties. After finishing some research I concluded that Bone would most likely be diagnosed with posttraumatic stress disorder. It entails enduring certain psychological symptoms that occur in reaction to a highly distressing, psychically disruptive event. A diagnosis of posttraumatic stress disorder (PTSD) requires the occurrence of a traumatic event, as well as frequent experiencing of the event through nightmares or intrusive thoughts, a numbing of general responsiveness to, or avoidance of, current events, and persistent symptoms of increased arousal, such as jumpiness, sleep disturbance, or poor concentration. All of these occurrences are a result from the sexual abuse Bone was forced to tolerate from Glen. Triggers of flashbacks include sexual stimuli or interactions, abusive behavior by other adults, disclosure of one's abuse experiences to others, and reading or seeing sexual or violent media depictions, all of which would more than likely be experienced throughout Bone’s adult life. Unfortunately all of these experiences are apart of life and in most cases can’t be avoided. Bone is obviously going to be exposed to such things, which could induce flashbacks. Without question Bone would suffer from cognitive distortions. As a result from the traumatic events throughout her life with Glen her assumptions and self-perceptions typically reflect an overestimation of the a... ...ren attempt suicide each year because they can‘t bear being abused any longer. Fortunately, Bone hasn’t reached that point yet. Depending on the circumstances ahead in the future, I see suicide as a last resort.   Ã‚  Ã‚  Ã‚  Ã‚  It is important to appreciate that these issues are very complex, and to be familiar with how abuse and neglect can affect various aspects of a person's life. Child abuse does not affect every person the same. The extremity of the abuse and different situations determine the effect. Some people could live on to become great people and do great things. They don’t look at the abuse as something negative but rather as something that made them strong and made them believe that they were better and could do better than the situation that they were in. Dealing with abuse after it is over is the toughest thing to handle, most people that could afford therapy go to it, but since most people can‘t afford it they try to deal with it the best they can. Although in most cases the child is removed from the home that the abuse is happening in, sometimes child abuse can slip by unnoticed and that can have severe consequences on the child as well as others.

Internet Laws :: essays research papers

Crime and the Criminal Internet Laws Cyber Space Law Right now there is a very interesting war being waged in the court rooms across America. It is a battle for the rights of citizens on the Internet. The Internet is a fairly new medium gaining wide popularity in 1994. Because of its incredible growth in popularity in a very short amount of time it has been hard to regulate. The first act to come out regarding the Internet and Freedom of Speech was PL 99-508 the Electronic Communications and Privacy Act of 1986 . This act consisted of two parts, title I and title II. Title I - Interception of Communications and Related Matters. Basically takes the existing laws and updates them to include computers. Where before it was illegal to intercept private telephone calls, it now says it is illegal to intercept private computer transmissions. It also includes a provision to make it legal to intercept public radio transmissions like it is with public radio programs. It also allows Internet Service Providers to keep a log of who c alled and their activity on-line to protect themselves. Title II - Stored Wire and Electronic Communications and Transactional Records Access. This provision adds sections to Title 18 of the United States Code (USC). In section 2701 - Unlawful Access to Stored Communications; it makes it a federal offense to hack into a computer system. Actually what it says is that it is not illegal to gain access but once you do gain access, by mistake or intention, it is illegal to continue to access the computer system. This crime is punishable by $5000 or up to six months in jail. Section 2703 of USC Title 18 is the section that instructs Internet Service Providers to keep a back-up record of your activities on-line with a court order from a government entity. Then after the government notifies the individual in question, the material is either used by the agency or is destroyed. Probably the biggest battle yet over the first amendment rights so far has been the Communications Decency Act or CD A. In March 1995 Senator Jim Exon introduces legislation to criminalize online publication of any material deemed "obscene, lascivious, filthy or indecent." This legislation was attached to a larger and popular Telecommunications Reform Bill. The Senate and the House voted to approve the Telecommunications Reform Bill in February 1996.

Nirala Supply Chain Management

Table of Contents Introduction3 Vision3 Core Values3 Departments4 Products4 Target market4 Major Competitors in Pakistan5 Supply chain management5 Supply chain Process of Nirala5 Inbound Logistics7 Operations7 Out bound logistics8 Costs8 Price Strategy9 Promotions9 Efficiency Vs Responsiveness9 Chase strategy9 Time flexibility from workforce10 Consumer’s data base10 Corporate events10 Future plans11 Recommendations11 Introduction Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide people with delectable quality delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a small breakfast shop in the inner city of Lahore in 1948. Over the years, his family has embraced the timeless traditional values of good taste and unmatched quality, by bringing fresh mouth watering to the customers. Anmol Company holds the exclusive franchise rights in Pakistan for Nirala Sweets & food produc ts. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai market in Pakistan. OnJanuary 1999, Nirala opened its 1st outlet outside Lahore making an instant success. Now Nirala is also makes dairy products in addition to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with Presence in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, USA and Europe. Vision The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world.In this perspective it consider itself as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others haven’t even dreamt of. Core Values The core values of the organizat ion which they consider the Spirit of Nirala have not changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years are: * Continuous Improvement * Innovation * Integrity * Team work and * Social Responsibility Departments * Administration * Finance & Accounts * Human Resource *    Marketing *    Milk Procurement    MIS *    Production *    Quality Assurance * Retail Store *    Shop Operations *    Store & Procurement *    Supply & Distribution * VAS (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and corporate class. Major Competitors in Pakistan Nirala do not consider any one a direct competitor though indirectly it has many competitors . Some of them (area wise)are given below. Lahore * Gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shahee n Supply chain managementThe Nirala ensures timely and effective distribution of the products to chain of Nirala sweets stores spread all across Pakistan. From Transportation to obtaining route permits and approvals, is done by this department. Supply chain Process of Nirala Firstly the production department of Nirala receives projections from the sales department for example what products should be produced, how much quantity needs to be produced, what are the products that need more production than the rest etc. Sales Manager is responsible to deliver all these information and projections about the total quantity need to be produced.Production department then make the products accordingly which results in two products semi finished products and finished or ready to dispatch products by having a special check from the production manager who ensures the right amount of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralised and located in Lahore, Karachi and one in Dubai. Production manager also ensures that the production should be done on the required time and by the required quantity in order to give high quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- supply department . Stores are the central place for raw materials, finished as well as semi finished products . Nirala is currently using the facility of cold stores as well as blast freezers for storage purposes which help in increasing the life of the products. These stores are responsible to check the availability of the raw materials received from the procurement department which is the most important department of Nirala sweets .This department make raw materials available to the stores for the production of sweets as well as packaging of the finished products. The finished products that were transferred to the pre- supply departme nt are then molded into different shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the labor and makes sure that everything is done according to the standards or not.After wrapping and final packaging of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the company which delivers the final products to different branches of Nirala. They use voucher system for this process, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right amount is transferred to its designation .Branches after receiving the products and making sure that everything is received on the right date and by the right amount then dis patch the record of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise resource planning). Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance, manufacturing, sales and service, customer relationship management, etc.ERP systems automate this activity with an integrated software application . The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside sources. But if there is a mismatch between the products and the vouchers i-e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to identify the fault. From these branches customer can buy wh atever he wants to buy from the range of products made by the company.Consumer is concerned with the final product, he is not aware of the whole process from where the product has been passed so it’s also very important to check the quality of the final product before the sale of the products as well. Inbound Logistics Pure desi ghee, High quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated plants. * Snacks are made on modern machines where as in the production of mithai no such technology is used. Nirala prefer to made mithai with the traditional way.The only technology used in the preparation is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by the Quality Assurance Department which uses two ways to test the quality of products being produced. Firstly they use Sensory Evaluation to test quality. Sensory evaluation involves calling experts to test the mithai (sweets) by eating it and then telling whether it is upto standards or not. Secondly various lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since milk is an integral ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and hard work, Nirala was able to establish its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT plant required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very little resources, as a result their this product failed drastically.Nirala didn’t have enough resources to market the product therefore faced lot of constraints as far as the marketing budgets were concerned. Furthermore, due to very little advertisin g consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and card boards, tin, wood, glass and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a labor intensive company and prefer to make the sweets in the traditional way so the major costs incurred by the company are the labor cost and cost of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technology helps the company in saving cost. Nirala spend a very little money on the maintenance of outlets that is the reason the condition of outlets of the competitors is far better than those of Nirala because the focus of the company is on the product rather than these things Pric e StrategyNirala Sweets is slightly high than its competitors in price due to quality material used for its production and help Nirala in saving the cost . this is also because of target market that Nirala targets which is the corporate and upper class. Nirala also accepts credit payments by its customers on purchase of RS 200 worth mithai. Promotions Though the marketing department is present if Nirala but it’s not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unforeseen incident that occurred in 2006, led people to boycott Nirala’s products. The death of the two year old and controversial case of Faisal Farooq resulted in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for some time period. Also Nirala accepts online orders from its international customers and they are the only ones who are offerin g online orders. Efficiency Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the maximum but if the question is to make a choice between the two then Nirala definitely chooses the option of responsiveness because if they will incur any extra cost in order to fulfill the demand of customers and to be responsive in terms of supply then they will be more than happy to accept that cost because they are increasing the customer satisfaction and gaining customers loyalty. Chase strategyThere is no scientific rule to forecast the demand in this industry so in order to predict future demand Nirala uses the chase strategy in which the production rate is synchronized with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible timing in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumer’s data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make profile of only those customers that complain about their products or have any bad experience with the company and of their corporate customers. Corporate eventsAn extensive list of corporate clients place customized orders to make their corporate events more exclusive. A wide range of Mithai and customized branded boxes are available to the valued clients at all times. The creative team is always there to convert our client's ex pressions into beautiful branded packaging, which leaves an everlasting impact of grace and sophistication onto the minds of the recipients. The corporate clientele includes:  » ABN AMRO Bank  » Allied Bank  » Arif Habib Rupali  Bank  » Bank Alfalah  » Citibank  » DHL  » Dubai Islamic Bank  » Emaar Pakistan  » PIA  » Pizza Hut  » PTV SUFI Group of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot specific budget for that purpose. * Looking forward to expand in England and Canada where sizable Pakistani communities live. Recommendations * They should review the costs of their products since they are targeting the higher class and upper middle class so that’s why the rates are high as compared to their competitors who make it difficult for the people with medium income and low income.If they review their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales will increase. * Continuous innovation and up gradation in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, lucky draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.